How Technology is Transforming Business-to-Business (B2B) Relationships
The landscape of business-to-business (B2B) transactions has evolved dramatically over the last decade. Once dominated by traditional sales methods and complex contractual agreements, B2B interactions are now increasingly shaped by technological advancements. As digital platforms, automation, and data-driven decision-making tools gain traction, businesses can now enhance their operational efficiency, reach broader markets, and create stronger…